Job Description
TITLE: Advancement Digital Marketing Manager
DEPARTMENT: Advancement
Classification (FLSA): Exempt, Salaried
REPORTS TO: Director of Advancement Communications
SUPERVISORY RESPONSIBILITIES: Manages a third-party contractor and a student worker.
GENERAL DESCRIPTION: The Advancement Digital Marketing Manager coordinates and executes Christendom's efforts to acquire, steward, and renew donors through digital channels in order to build up a community of benefactors supporting Christendom's Catholic educational apostolate. The Manager assists in managing the college's content marketing projects, including free online courses, in order to share Christendom's faithful Catholic education with the wider world and acquire subscribers who can grow into benefactors to further the college's mission.
CHIEF DUTIES AND RESPONSIBILITIES:
Marketing:
- Managing Advancement Office digital marketing efforts in service of growing and cultivating a thriving community of benefactors and subscribers who support Christendom's Catholic educational apostolate, through:
- Creating media plans optimized around strategic implementation of the budget to reach the right audiences with the right content.
- Assisting in the continuing development of a comprehensive marketing strategy to acquire, steward, and renew donors and subscribers through digital channels.
- Purchasing advertisements in the best channels to execute a successful implementation of the media plan.
- Deploying advertising through third party vendors or directly as needed.
- Monitoring advertisements based on real-time tracking of performance data in order to optimize allocation of the budget. Discerning performance patterns, opportunities, and choke points to direct the budget to the highest efficiency channels and tactics (emphasizing the best-performing and the lowest cost).
- Providing regular reporting on advertising performance along with analysis and recommendations for improvements.
- Evaluating the online environment, messaging trends, and current events to identify and react to potential challenges and opportunities.
- Managing third-party writing contractor to create the right emails and advertisements.
- Email marketing, including:
- Planning and deploying email campaigns in conjunction with the college's annual fundraising and donor acquisition campaigns.
- Work closely with Director of Communications and Director of Adv. Tech. & Services to ensure data integrity and synchronized data, messaging, and analytics.
- Seeking to develop and improve skills to enhance the utility of the marketing platforms in order to achieve goals.
- Developing and delivering the right email campaigns to the right audiences.
- Developing and managing audience segments and subscriber and donor email journeys.
Creative:
- Ensuring that excellent writing copy is produced in all emails, advertisements, landing pages, course descriptions, and other content to achieve goals.
- Assisting with development of creatives, including free online courses, Principles journal, and other content marketing initiatives.
- Managing and assisting in the creation of course descriptions, overlay text and visuals, quizzes, and workbooks to complement the excellent user experience of Christendom's free online courses.
- Collaborating closely with Advancement staff, Marketing staff, and faculty members or other experts to ensure the best creative content possible is produced.
- Identifying and utilizing the best resource materials to make ads, emails, and all other creatives successful. Collecting and curating resource content such as stories, images, copy, and video to facilitate creation of emails, landing pages, other webpages, ads, and other media.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time for the needs of the College, but a discussion between the employee and supervisor will take place prior to the change.
Qualifications
REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES:
- At least 2 years of experience in digital marketing, including deploying and managing media plans and budget, is preferred.
- Experience using an integrated marketing services platform.
- A deep desire to support the Catholic educational apostolate and mission of Christendom College.
- Ability to be an excellent member of a team and to build strong working relationships.
- Excellent discernment and follow through.
- Excellent oral and written communication skills.
- Excellent organizational, interpersonal, and administrative skills.
- The ability to handle information with complete confidentiality.
- The ability to plan, prioritize. organize, and carry out multiple projects concurrently.
- Proficiency in Microsoft Word, Excel, and PowerPoint.
PHYSICAL / MENTAL / EMOTIONAL REQUIREMENTS:
- Prolonged periods of sitting at a desk and working on a computer.
- Must be able to lift up to 40 pounds.
- Must be able to make quick decisions.
- Must be calm in stressful situations.
Job Tags
Full time, For contractors, Work at office,